Marketing Mix Include Hospitals? Include Hospitalists

Hospital Medicine is the Fastest Growing Medical Specialty

  • 84% of teaching hospitals have at least 3 hospitalists on staff1
  • 89% of hospitals with >200 beds have hospital medicine programs2
  • The odds of receiving care from a hospitalist increased 29% each year ('97-'06)3

Access to Hospital Prescribers

  • Hospitalists see an average of 72 patients/week, almost half over 75
  • Write an average of 99 Rxs/week5
  • Only 52% see pharmaceutical reps…21% work in facilities that prohibit reps6
  • 68% of Hospitalist Practices have on-site at night coverage7 with limited or no rep access

Rx Trends

  • Patients who began filling prescriptions after a hospital visit filled on average 3.6-4.8 prescriptions at retail pharmacies over the next 9 months8
  • Prescriptions that begin in the hospital and then spill over to the retail channel can have a four-fold multiplier effect at pharmacies9

Top 10 Therapeutic Categories (Rxs/Week)10

  1. Diabetes
  2. Antihypertensives
  3. Pain
  4. Antimicrobials/Antibiotics
  5. Lipid Lowering Agents
  6. GI
  7. Asthma/COPD
  8. Anticoagulants/Anti-platelets
  9. Stroke
  10. Neurologics

"Over the next 10 years, the single largest source of new CMOs might be hospitalists"14

Access to Decision-Makers

  • 45% of Incentive/Bonus Compensation comes from Administrative/Governance Responsibility11
  • 64% of Hospital Medicine Groups have a Hospitalist on P&T Committee12
  • 1 in 10 Hospitalists are Department Directors13

For further information about SHM Partnerships, please contact:
Kristin Scott
Director, Business Development
267-702-2604
kscott@hospitalmedicine.org


11Yong-Fang et al. "Growth in the Care of Older Patients by Hospitalists in the United States." The New England Journal of Medicine; 360-1102-12., March 2009.
2AHA Annual Survey files for 2003-2009, data on file.
3Yong-Fang et al. "Growth in the Care of Older Patients by Hospitalists in the United States." The New England Journal of Medicine; 360-1102-12., March 2009.
4Odds ratios are for the odds that patients who were receiving care from physicians in general internal medicine would receive all their care from hospitalists.
5Readership Survey for SHM, August 2010. ©Kantar Media Professional Health.
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8PMC360, 3/2012, Gregory Ford, Ph.D., IMS Health.
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10Readership Survey for SHM, August 2010. ©Kantar Media Professional Health.
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122006 SHM Survey, data on file
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PHR1.11 (Pharma)